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C
Full-time

Founding Marketer

COACH · San Francisco, CA · On-site
Pay
$120K–$160K / yr
Apply on company site
About the role

Coach builds AI coaching software for in-person sales teams, currently at $1.5M ARR achieved entirely through founder outbound with zero marketing efforts. You will be the founding marketer responsible for building demand end-to-end: creating a converting website, case studies, SEO, paid search, events, and partner programs. You work directly with the CEO in San Francisco, owning qualified demos as your north star metric, testing channels systematically and scaling what works.

What you'll do
  • •Own inbound engine: site, landing pages, case studies, SEO, GEO, Google Ads
  • •Run events: trade shows and company-hosted events, including guest lists, logistics, and follow-up
  • •Manage founder-led content machine and publishing rhythm
  • •Build and systematize partner referral program
  • •Track all metrics and report honestly on channel performance
  • •Drive qualified demos into CEO's calendar as primary success metric
What they're looking for
  • •3-6+ years in marketing or growth at early-stage companies
  • •At least one channel personally grown from zero
  • •Analytical mindset with deep knowledge of funnel metrics and cost per demo
  • •Strong writer with native-level English
  • •Full-stack capability: landing pages, content creation, case studies, event execution
  • •Comfortable selling to traditional field businesses (roofing, HVAC, plumbing, home improvement)
Skills
Demand GenerationSEOSEM/Google AdsContent MarketingEvent MarketingPartnership ProgramsAnalytics and AttributionLanding Page Optimization

Found on workatastartup.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.