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Fractional

Fractional Growth & Acquisition Lead

FORREST · Remote
Pay
$75–$125 / hr
Hours
14 hrs/week
Start
as soon as possible
Length
Initial mission: 3 months. Possible extension after the launch phase.
Apply on company site
About the role

FORREST is preparing its e-commerce launch and seeking a senior Growth Lead to structure its digital acquisition strategy while maintaining brand positioning. The role involves building the first acquisition system, defining channel mix across Meta Ads, Google Search, Shopping, Performance Max, retargeting, CRM, and content. Responsibilities include developing a 90-day plan, structuring conversion funnels, testing creative angles, coordinating specialists, and establishing reporting systems. The focus extends beyond media buying to create a learning system understanding audience, messaging, and acquisition channels.

What you'll do
  • •Build a 90-day digital acquisition plan for the launch
  • •Define the right channel mix: Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletter, content and collaborations
  • •Structure the acquisition funnel from traffic to conversion
  • •Identify and test the most relevant creative angles for FORREST
  • •Set up a simple but useful reporting system analyzing CAC, ROAS, conversion rate, average order value, cost per lead, email sign-ups and margin impact
  • •Help improve the e-commerce journey: landing pages, product pages, reassurance, storytelling, checkout and post-purchase flows
What they're looking for
  • •Strong experience in digital acquisition for DTC, e-commerce or premium consumer brands
  • •Experience launching or scaling DTC brands with physical products and e-commerce
  • •Experience with premium or high-consideration purchases and paid acquisition, especially Meta and Google
  • •CRM, email flows and lead generation expertise
  • •Shopify or similar e-commerce environments and funnel analysis
  • •Ability to connect brand, business, creativity and data; pragmatic and senior enough to challenge founders
Skills
Digital AcquisitionDTC and E-CommerceMeta Ads and Google AdsCRM and Email MarketingConversion OptimizationCreative TestingFunnel AnalysisShopify

Found on fractionaljobs.io. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.