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Fractional
Founding BD & Sales Lead
Kodaowl · US · Remote
Pay
Rate not listed
Hours
13 hrs/week
About the role
Kodaowl is an early-stage cybersecurity technology company building an AI-native exposure and risk intelligence platform designed to help organizations discover assets, identify vulnerabilities, correlate security evidence, and prioritize risks. The company is seeking a fractional Founding Go-to-Market Lead to establish and execute the company's product commercialization and revenue growth strategy. This is a hands-on leadership opportunity reporting directly to the Founder & CEO, combining strategic thinking with practical execution on market positioning, pricing strategy, sales development, and demand generation.
What you'll do
- •Define ideal customer profile, buyer personas, and target market segments
- •Develop product positioning, value propositions, and commercialization strategy
- •Develop competitive SaaS pricing and subscription models
- •Develop and execute initial customer acquisition strategy and sales pipeline
- •Conduct targeted outreach, product demonstrations, and lead sales discussions
- •Create marketing materials, professional presentations, and demand generation strategies
What they're looking for
- •Experience bringing emerging B2B SaaS products to market
- •Ability to establish differentiated positioning and sustainable pricing
- •Hands-on leadership combining strategic thinking with practical execution
- •Comfortable developing commercialization strategy and personally driving sales opportunities
- •Understanding of cybersecurity markets, SMBs, MSPs, and MSSPs
Skills
Go-To-Market StrategySaaS Pricing and PackagingSales Pipeline DevelopmentProduct PositioningCustomer AcquisitionCybersecurity Domain KnowledgeB2B SalesProduct Commercialization
Found on fractionaljobs.io. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.