← Back to opportunities
G
Fractional
Fractional Head of Marketing
GoGlobal · Remote
Pay
Rate not listed
Hours
15 hrs/week
About the role
GoGlobal seeks a Fractional Head of Marketing to build and accelerate the company's global marketing engine. This AI-native, hands-on role reports to the Chief Revenue Officer and focuses on generating pipeline growth through digital marketing, content, demand generation, events, paid campaigns, automation, and emerging AI-powered strategies. The position combines strategic thinking with exceptional execution, requiring someone who understands the business quickly, brings fresh ideas, and creates measurable commercial impact from day one.
What you'll do
- •Develop and execute marketing initiatives that generate qualified pipeline and support revenue growth
- •Build and optimize multi-channel demand generation programs across digital, content, events, partnerships, and outbound channels
- •Strengthen market position through compelling thought leadership, content, and brand initiatives
- •Partner closely with Sales, Partnerships, Revenue Operations, and Leadership teams to align marketing activity with commercial priorities
- •Own and improve lead generation, nurturing, conversion, and marketing automation programs
- •Leverage AI and automation tools to increase productivity, accelerate execution, and improve marketing effectiveness
What they're looking for
- •10+ years of B2B marketing experience within professional services, technology, SaaS, HR-tech, workforce solutions, EOR, or related industries
- •Proven track record of generating pipeline and revenue through digital marketing and demand generation
- •Strong hands-on experience executing campaigns rather than solely managing teams
- •Practical experience using AI tools and automation to improve marketing effectiveness and execution speed
- •Expertise across content marketing, SEO, paid media, automation, events, branding, and demand generation
- •Strong commercial acumen and understanding of marketing performance metrics and revenue attribution
Skills
B2B MarketingDemand GenerationAI Tools and AutomationContent MarketingSEOPaid MediaMarketing AutomationRevenue Attribution
Found on fractionaljobs.io. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.