Product Marketing Manager
Lance provides autonomous AI agents for hotel operations, serving over 50 hotels including Marriott, Hilton, and Hyatt. The Product Marketing Manager will develop go-to-market strategies for new features and product launches, crafting differentiated messaging for hospitality and AI markets. Key responsibilities include managing creative vendors, collaborating with Product and Engineering teams, conducting market research and competitive analysis, and enabling Sales teams with pitch decks, demos, and case studies. The role requires translating technical AI capabilities into business value and driving content creation across multiple channels.
- •Develop and execute go-to-market strategies for new product features and launches
- •Manage third-party vendors including videographers and creative partners for marketing content
- •Collaborate with Product and Engineering teams to understand product capabilities and roadmap
- •Conduct market research and competitive analysis to identify opportunities and refine positioning
- •Create sales and marketing collateral including pitch decks, demos, and case studies
- •Drive content creation across website, email, and outbound channels for demand generation
- •Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies
- •Strong ability to translate technical products into clear business value
- •Proven track record of executing successful go-to-market strategies and product launches
- •Excellent written and verbal communication skills
- •Analytical mindset with experience in market research, customer insights, and performance tracking
- •Bachelor's degree in Marketing, Business, Communications, or related field
Found on workatastartup.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.