Fractional Creative Strategist
LumiMeds seeks a Fractional Creative Strategist to shape creative strategy for paid acquisition efforts. This senior, hands-on role requires deep understanding of direct-response creative, DTC performance marketing, consumer psychology, and creative testing. You will work with founders, marketing team, media buyers, designers, and content creators to develop creative strategy, analyze performance, conduct research, provide team guidance, and ensure full-funnel conversion alignment. The role involves leveraging AI tools to accelerate creative experimentation while maintaining focus on measurable customer acquisition results.
- •Develop and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels
- •Review creative performance using metrics such as CTR, CPA, ROAS, CVR, hook rate, and conversion performance
- •Build actionable creative briefs defining audience, insight, hook, message, format, CTA, and testing hypothesis
- •Research competitors, DTC brands, telehealth companies, and consumer health trends to identify creative opportunities
- •Review concepts, scripts, ads, UGC, and provide clear, actionable feedback to creative partners
- •Evaluate full customer journey from creative through landing page to checkout and recommend improvements
- •Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative
- •Deep understanding of DTC and performance advertising with strong Meta advertising knowledge
- •Ability to interpret performance data and translate into actionable creative decisions
- •Strong understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology
- •Experience developing structured creative testing frameworks
- •Comfortable operating independently in fast-moving startup environment with strong communication skills
Found on job-boards.greenhouse.io. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.