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Project
Paid Media Strategist (Freelance)
M Booth · New York, NY · Hybrid
Pay
$40 / hr
Start
immediate
About the role
M Booth seeks a Paid Media Strategist (Freelance) to support major clients across healthcare, lifestyle, and corporate brand categories. The role combines smart strategy with day-to-day execution across paid social, video, and programmatic channels. Responsibilities include campaign planning, building, and launching across Meta, LinkedIn, YouTube, and TikTok; monitoring performance; optimizing to KPIs; managing audiences; creating reports; and supporting cross-functional collaboration with PR, creative, influencer, and analytics teams.
What you'll do
- •Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more
- •Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks
- •Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
- •Build platform audiences based on research, analytics inputs, and category trends
- •Support the creation of performance reports and dashboards, simplifying complex data
- •Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
What they're looking for
- •Bachelor's degree or equivalent experience
- •3 to 5 years of hands-on paid media experience, ideally in an agency environment
- •Expert fluency in Meta Ads Manager including builds, QA, and optimization
- •Experience with YouTube, TikTok, and LinkedIn
- •Strong organizational skills with experience handling billing, pacing, and campaign operations
- •Strong client communication skills and comfort presenting in meetings
Skills
Meta Ads ManagerYouTubeTikTokLinkedInInfluencer WhitelistingPaid AmplificationTableau or Power BICampaign Optimization
Found on jobminglr.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.