← Back to opportunities
N
Full-time

Director, Growth Creative

Nourish · New York, NY · Hybrid
Pay
Rate not listed
Apply on company site
About the role

Nourish is a digital health platform and the country's largest dietitian-led metabolic health clinic, matching patients with 10,000+ Registered Dietitians, physicians, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, the company has completed millions of appointments, tripled year-over-year revenue, and partnered with health plans covering 200M+ Americans. The Director, Growth Creative will lead the entire creative function—strategy, production, and team—serving as the core driver of performance marketing growth.

What you'll do
  • •Set and drive strategy for Growth Creative: define vision, creative roadmap, prioritization framework, and brand guidelines for all marketing channels.
  • •Lead and grow the team: manage and develop high-performing team across creative strategy and production (FTE, freelance, and agency).
  • •Own the creative-to-performance loop: set creative KPIs, build test-and-learn framework, and collaborate with channel management.
  • •Build systems that scale: design operating model, workflows, and production infrastructure for high-volume, high-quality creative.
  • •Serve as the internal expert on creative: partner with exec leadership on brand expression, audience perspective, and creative standards.
  • •Work closely with peers across Media Buying, Analytics, Product, and Design.
What they're looking for
  • •7–9 years of experience in creative strategy or performance marketing, ideally with meaningful stretch in high-growth DTC or performance creative agency.
  • •Strong creative instincts and ability to discern good vs. bad creative for paid ads.
  • •Demonstrated track record hiring, developing, and managing large teams including creative team members.
  • •Built creative systems from scratch; comfortable designing for complexity and scaling.
  • •Fluent in performance metrics; drive creative analysis from insight to action.
  • •Lead and influence across teams with low ego, strong POV, able to move cross-functional decisions forward.
Skills
Creative StrategyPerformance MarketingTeam Leadership and HiringCreative Systems DesignPerformance Metrics and AnalyticsDTC MarketingCross-Functional CollaborationBrand Strategy

Found on jobminglr.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.