Principal Art Director, Product (Fixed-Term)
Ōura seeks a Principal Art Director to own and evolve the visual language across illustration, photography direction, and iconography in the Oura App. This senior individual contributor role leads through craft, setting standards and defining principles while guiding work from concept through polish. The role operates at the intersection of product design, brand, marketing, and e-commerce, requiring someone who both delivers exceptional visual work and helps define what great looks like at Oura. The position involves directing illustrators, photographers, and external partners while ensuring coherence and scalability across the product experience.
- •Own and evolve Oura's product visual language for illustration, photography, and iconography; define principles, guardrails, and quality bar that scales across the app
- •Set photography direction and curation standards for product surfaces: subject matter, composition, lighting, tone, and sourcing
- •Build and steward illustration systems with style rules, usage guidance, levels of abstraction, emotional tone, and governance
- •Partner closely with Product Design and Design Systems to ensure icons and illustrative assets support clarity, accessibility, and conceptual correctness
- •Lead by example through craft: set the standard, make process visible and legible to others, invest in people through critique and mentorship
- •Source, onboard, direct, and manage external talent with organized handoffs and high quality standards
- •15+ years of design experience, with at least 10 years as high-influence individual contributor at staff or principal level
- •Portfolio demonstrating exceptional UI craft alongside systems thinking: cohesive experiences at scale for world class companies
- •Ability to hold and defend a strong aesthetic point of view while remaining open to input and collaboration
- •Deep fluency with mobile design: interaction patterns, platform conventions, motion, and nuanced decisions
- •Strong curatorial instincts across imagery, motion, and visual storytelling in health and fitness context
- •Excellent communication skills and pattern of proactive cross-functional collaboration
Found on jobminglr.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.