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Fractional
Fractional VP, Performance Marketing (DTC)
Pattern Brands · Remote
Pay
Rate not listed
Hours
20 hrs/week
About the role
Pattern Brands seeks an experienced, data-driven performance marketing leader to turn around and scale acquisition for a large, established direct-response DTC brand. The role requires deep expertise with Meta, Google, and funnel-driven acquisition including advertorials, VSLs, and long-form sales pages. You will oversee existing media buyers and agency partners, diagnose performance challenges, direct media investment, and use data to drive creative and funnel strategy. This requires hands-on involvement, not traditional advisory work.
What you'll do
- •Diagnose root causes of underperformance across media, creative, funnels, offers, and customer economics
- •Oversee Meta and Google performance, challenge media buyers' recommendations, and direct budget allocation
- •Dig into campaign, creative, funnel, and cohort performance to identify opportunities
- •Identify winning creative angles, messaging, and formats; translate insights into creative briefs
- •Analyze advertorials, landing pages, offers, and checkout flows to identify conversion opportunities
- •Manage performance accountability across TV and podcast agencies
What they're looking for
- •10+ years of performance marketing experience in large-scale, direct-response DTC brands
- •Proven track record of turning around underperforming acquisition programs
- •Experience managing substantial media budgets
- •Deep, current technical expertise in Meta and Google with prior hands-on media buying experience
- •Exceptional analytical ability including diagnosing performance issues and validating attribution
- •Extensive experience with direct-response funnels, creative testing, and offer optimization
Skills
Meta AdvertisingGoogle AdvertisingDirect-Response MarketingDTC AcquisitionAnalytics and AttributionCreative StrategyFunnel OptimizationCAC/ROAS/LTV Analysis
Found on fractionaljobs.io. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.