Full-time

Founding Growth Marketer, B2B

Pocket · San Francisco, CA

Pay

$120K–$160K / yr

About the role

Pocket seeks the first marketer on its B2B team to reach companies that haven't yet requested the product for whole teams. Most current users adopted Pocket individually for work; the role involves identifying and scaling channels that bring team buyers through paid, content, SEO, and lifecycle campaigns. This hands-on generalist position requires building pages, launching campaigns, writing copy, briefing creative, and analyzing performance. The marketer works closely with the existing D2C marketing team and applies an engineering-like approach to measure, test, and automate.

What you'll do

•Own the B2B website including team and pricing pages, landing pages for key professions, and the visitor-to-sales path
•Manage paid acquisition for B2B across Meta, Google, LinkedIn and other channels
•Develop content and SEO strategies to attract business buyers through guides and comparison pages
•Build proof assets including case studies, customer logos, and third-party coverage
•Run lifecycle email and in-app campaigns moving individual users toward team plans
•Brief creative, test ads, and establish tracking, dashboards and attribution setup

What they're looking for

•3+ years in growth or performance marketing with B2B experience
•Hands-on experience running paid campaigns, shipping pages and writing copy
•Strong writing ability for headlines, landing pages and emails
•AI-native: proficiency with LLMs, no-code tools and automations
•Data-driven approach with SQL, tracking and attribution setup skills
•Comfortable establishing B2B playbook and making independent decisions

Skills

Growth MarketingPerformance MarketingB2B MarketingPaid AcquisitionContent and SEOLLMs and No-Code ToolsSQL and Data AnalysisCopywriting

Found on workatastartup.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.