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SD
Full-time
Senior CRM Manager
Social Discovery Group · Global · Remote
Pay
Rate not listed
About the role
Social Discovery Group seeks a Senior CRM Manager to join its global remote team. The role focuses on generating hypotheses from analytical data and customer journey maps, creating business specifications, and launching experiments across CRM channels including email, push notifications, and SMS. The position involves analyzing results, owning key retention initiatives, and collaborating with product, UX, and data teams. SDG is a two-time Great Place to Work winner specializing in social discovery platforms that connect people globally.
What you'll do
- •Generate hypotheses based on analytical data, customer journey maps, and business metrics
- •Create business specifications with measured potential business effects
- •Launch and analyze experiments using CRM channels and on-product channels
- •Take ownership of high-value CRM initiatives like retention and churn prevention
- •Proactively interact with product managers, UX teams, development teams, and data analysts
- •Initiate process improvements, launch new channels, and implement new mechanics
What they're looking for
- •Experience with CRM/CDP Systems, HTML, Google Sheets/Excel, Jira/Confluence, and BI-systems
- •Understanding of main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsub rate
- •High-level knowledge of key business metrics: revenue, ARPPU, LTV
- •Strong command of Russian and English (B2+)
- •SQL experience preferred
Skills
CRM/CDP SystemsHTMLGoogle SheetsExcelJiraBI SystemsSQLCRM Metrics Analysis
Found on weworkremotely.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.