Senior Manager, Content Marketing
Viral Nation is a social-first influencer marketing agency building digital brand ecosystems. The Senior Manager, Content Marketing drives strategy and execution of content as a demand and lead generation engine. Reporting to the VP of Demand Generation, you'll own editorial vision, distribution, brand governance, and performance reporting across B2B and B2C audiences. You'll build repeatable systems producing high-quality content at scale, capitalize on cultural moments in real time, and measure success by pipeline contribution: MQLs, SQLs, pipeline influence, and cost-per-lead efficiency. This role combines editorial strategy, performance marketing, and team leadership.
- •Own content strategy and editorial calendar tied to demand-gen and pipeline goals across full funnel
- •Design content-to-conversion pathways including gated assets, nurture tracks, and landing pages
- •Manage and mentor content team (writers, specialists, owned social) plus freelance/agency bench
- •Build repeatable systems and AI-assisted processes delivering quality content at scale
- •Define and own content KPIs: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced, cost-per-lead
- •Lead integrated content distribution across owned, earned, and paid channels
- •5–7 years in content marketing, digital marketing, or communications with content as lead-generation channel
- •Demonstrated track record driving measurable pipeline through traffic-to-lead conversion, MQL/SQL growth
- •People-leadership and project-management experience building and mentoring content teams
- •Strong understanding of marketing automation/CRM (e.g., HubSpot) and content distribution channels
- •Ability to produce quality content at speed and scale with fluency in influencer and social-first marketing
- •Data-driven, funnel-minded, and accountable to revenue-adjacent metrics
Found on jobminglr.com. Link checked Nov 9. Marquee links to the company's own application. We are not the employer.